Strategic Business Management by K.B Rao & Manisha Bhatt - Hardcover - College Books

Strategic management is a level of managerial activity below setting goals and above tactics. Strategic business management analyses the major initiatives taken by a company's top management on behalf of owners, involving resources and performance in external environments. It entails specifying the organization's mission, vision and objectives, developing policies and plans, often in terms of projects and programmes, which are designed to achieve these objectives, and then allocating resources to implement the policies and plans, projects and programmes. Strategic management can depend upon the size of an organization, and the proclivity to change of its business environment. This book would be of great help to managerial practitioners at any organisational level who are responsible for a function, department or set of responsibilities. This text is suitable for class adoption and for distribution at management courses. This book is an indispensable addition to the library.