Hospitality Marketing and Sales by Ravi Sharma - Hardcover - College Books

This book titled “Hospitality Marketing and Sales” deals with the said subject in its totality. In tourism and tourism related industries, success means understanding this process. This bulletin is designed for those in the tourism industry who may not be completely familiar with marketing or who may simply wish to refresh their basic marketing skills. Covered will be important concepts used in marketing, the relationship of marketing to tourism, and a process for developing a marketing plan for tourism/recreation businesses and/or communities. It will be impossible to cover in detail all the aspects of marketing within the scope of this bulletin. There are, however, other bulletins in this series that will provide more in-depth information on the different components of a marketing plan. This book provides the reader with an integrated approach to understanding the subject and will be valuable reading to all those interested in sustainable tourism growth.