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We need a book like this to, at least, - 1.) put some science and art into our vast marketing experiences, for example, which should enable us to unlock da marketing code, or some other codes, al Dan Brown, if ever one exists at all; 2.) develop a continuing learning template for both marketers and non-marketers; or 3.) encourage us to take the path of innovation and continuous improvement; and 4.) last but not the least, to enable us to think, innovate, and create outside, the box, so to say.
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